Author - Annie Wilmer, Valantic

Annie Wilmer is Head of Marketing and Customer Engagement & Commerce at Valantic.

B2B B2C [shutterstock: 1025058544, William Potter]
Blog E-Commerce

Blurring The Line Between B2B And B2C

Digitalization leads to better and personalized customer experiences - in B2C. Many people believe that B2B companies don’t have to concern themselves with that. But why? B2B customers are also looking for customer experience.

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