![CPQ Process-integrated optical configuration with real-time interactions including VR are the future of sales when it comes to complex products. [shutterstock: 445344292, vectorfusionart]](https://e3zine.com/wp-content/uploads/2018/05/virtual_reality_cpq_shutterstock_445344292web.jpg)
3D visualization is already in use today in the CPQ environment. In the future, process-integrated, interactive configurators enable sales departments to carry out individual characteristics evaluations directly on complex products using VR.
Author - Sven Vorreiter, SAE
Sven Vorreiter is Head of Sales Intralogistics at SAE Schaarschmidt Analytic Engineering.
