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It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is something that only Amazon can get away with, however.
Author - Michael Kramer, IBM
Michael Kramer, IBM Cognitive Engagement Solutions CES - Watson Commerce and Marketing, is an expert of all things e-commerce with a lot of experience with the SAP community. Kramer is member of the supervisory board of E-3 publisher B4Bmedia.net.
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Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).
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For many companies, e-commerce is an essential distribution channel. It is a vital part of digitalisation. Sometimes, however, you may lose business partners...
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