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SAP is facing increasing criticism for its own slow digital transformation efforts and its lack of support for customers’ digitalization projects.
Author - Michael Kramer, IBM
Michael Kramer, IBM Cognitive Engagement Solutions CES - Watson Commerce and Marketing, is an expert of all things e-commerce with a lot of experience with the SAP community. Kramer is member of the supervisory board of E-3 publisher B4Bmedia.net.
It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is...
Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).
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How nice the world of e-commerce would be if there was no competition, and customers would for once be satisfied. But alas, life is tough, and companies must...
For many companies, e-commerce is an essential distribution channel. It is a vital part of digitalisation. Sometimes, however, you may lose business partners...
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