Author - Michael Kramer, IBM

Michael Kramer, IBM Cognitive Engagement Solutions CES - Watson Commerce and Marketing, is an expert of all things e-commerce with a lot of experience with the SAP community. Kramer is member of the supervisory board of E-3 publisher

Project Zero Amazon [shutterstock: 509254432, mirtmirt]
Blog E-Commerce

Amazon: The Next Big Thing

It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is something that only Amazon can get away with, however.

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