Michael Kramer, IBM, Author at e3zine - E-3 Magazine International

Project Zero Amazon [shutterstock: 509254432, mirtmirt]

Amazon: The Next Big Thing

2019-04-30

It’s often the most unlikely ideas that bring about great change. Amazon, for example, is planning to sell its own serial numbers to manufacturers. This is something that only Amazon can get away with, however.

Marketing is experiencing a renaissance in the era of digitalization and technology. [shutterstock: 403991497, My Life Graphic]

Blog • E-Commerce

Marketing Reloaded

2019-03-19

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Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).

Cloud solutions in retail are convenient. But there is still a lot of room for improvement. [shutterstock: 436427842, zaozaa19]

Blog • E-Commerce

Even Cloud Solutions Can Be Optimized

2019-02-19

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Cloud solutions are convenient. Customers are relieved from maintenance, updates, or load changes. But what happens in critical situations like on Black Friday...

Online shops are opening stationary shops of their own to benefit from offline possibilities too. [shutterstock: 1174607245, MONOPOLY919]

Blog • E-Commerce

E-Commerce: From Online To Offline

2019-01-22

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How nice the world of e-commerce would be if there was no competition, and customers would for once be satisfied. But alas, life is tough, and companies must...

Time may soon be up for business to embark on the journey of e-commerce. [shuterstock: 766847608, Min C. Chiu]

Blog • E-Commerce

E-Commerce: Where Has The Time Gone?

2018-12-13

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For many companies, e-commerce is an essential distribution channel. It is a vital part of digitalisation. Sometimes, however, you may lose business partners...

Author - Michael Kramer, IBM

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