GDPR shifts the balance of power between businesses and their customers. A new approach to CRM is required. [shutterstock: 182192591, Stepan Kapl]
GDPR creates a new balance between business and consumers. Only those who manage to build irresistible customer experiences will continue to thrive. GDPR will come into effect on May 25th. Uncertainty is spreading and crisis scenarios about heavy penalties are the talk of the town.