SAP CEO Bill McDermott has a distinct strategy: cloud first, and S/4 and Hana for everyone. To be able to implement it, however, he is forced to form new kinds of partnerships.
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SAP CEO Bill McDermott wholeheartedly believes that his strategy for SAP’s stock price, its CRM suite, and its cloud will work. But did he account for a...
SAP announced that executive board member and President of the Cloud Business Group Robert Enslin has elected to resign from the company.
SAP CEO Bill McDermott adopted a “Cloud Only” strategy. Now, he has to bear the consequences.
SAP CEO Bill McDermott wants to profit from the cloud trends surrounding hyper scalers. Instead, he’s struggling with SAP’s restructuring efforts and a low...
Advertising has changed over the past few years. Technological advances transformed advertising technology (AdTech) into digital marketing agencies (DMA).