![SAPs stock price took a deep dive when it acquired Qualtrics. Will it be able to recover? [shutterstock: 68103547, Sergey Orlov]](https://e3zine.com/wp-content/uploads/2019/01/Qualtrics_stock_shutterstock_68103547web-845x355.jpg)
SAPs stock price took a deep dive when it acquired Qualtrics. Will it be able to recover? [shutterstock: 68103547, Sergey Orlov]
SAP’s stock price took a hit when it acquired Qualtrics. But apparently, shareholders have come to terms with it already - even saying that this deep dive has been accounted for.
![SAP had to pull the rope on the golden parachute. What does this mean? Well, Bill McDermott would like to know that too, apparently. [shutterstock: 744038299, rogistok]](https://e3zine.com/wp-content/uploads/2019/01/bill-mcdermott_golden-parachute_luka-mucic_shutterstock_744038299web-845x355.jpg)
SAP had to pull the rope on the golden parachute. What does this mean? Well, Bill McDermott would like to know that too, apparently. [shutterstock: 744038299, rogistok]
During the annual press conference held at SAP headquarters this week, CEO Bill McDermott and CFO Luka Mucic made some interesting statements. However, they did fail to provide a reasonable strategy for SAP’s uncertain future.
![Have you ever wondered what is going on inside someone else's head? Hard to imagine, isn't it? Well, at least Bill McDermott's thoughts are easy to guess. [shutterstock: 622200797, Lia Koltyrina]](https://e3zine.com/wp-content/uploads/2018/12/Bill-McDermott_Hana_CRM_shutterstock_622200797web-845x355.jpg)
Have you ever wondered what is going on inside someone else's head? Hard to imagine, isn't it? Well, at least Bill McDermott's thoughts are easy to guess. [shutterstock: 622200797, Lia Koltyrina]
SAP is experiencing some challenges: Hana anomalies are still a thing and the executive board has been reorganized. Still, Bill McDermott is trying to preserve his image as savior. Moreover, he has bought yet another company, even though the stock price is decreasing.
![The acquisition of Qualtrics was a strategic move on SAP's side to enhance its experience management capabilities. [shutterstock: 740139466, totojang1977]](https://e3zine.com/wp-content/uploads/2018/11/qualtrics_SAP_experience-management_shutterstock_740139466web-845x355.jpg)
The acquisition of Qualtrics was a strategic move on SAP's side to enhance its experience management capabilities. [shutterstock: 740139466, totojang1977]
SAP and Qualtrics announced they have entered into a definitive agreement under which SAP intends to acquire Qualtrics, the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy.
