The digital transformation offers huge opportunities for retail. Allgeier shows you how. [shutterstock: 496405075, Zapp2Photo]
Retail has nothing to fear from the digital transformation. Instead, it should leverage the potential of this transformation by deploying innovative technologies and luring buyers back into local stores. The point of sale is morphing into a point of experience. And IoT technology can help make that experience a signifi cantly better one.
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