The future will be dominated by virtual and interactive product configuration. [shutterstock: 796031083, Beros919]
Industry 4.0 initiatives support the trend towards customized product variants and the sale of machine and plant systems. Thus, sales become a digitization driver: new, innovative next-generation CPQ (Configure Price Quote) software, the symbiosis of ERP master data and object dependencies with an interactive Virtual Reality configuration and simulation display, is required.
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