paralympicsgb salesforce [shutterstock: 708636244, UfaBizPhoto]
[shutterstock: 708636244, UfaBizPhoto]
Press Release SAP Community

ParalympicsGB And Salesforce Announce Partnership

Salesforce announced a new long term marketing partnership with ParalympicsGB to bring fans and athletes closer together than ever before.

The three-year agreement will mark a step change in the way ParalympicsGB engages with its audiences. Deepening fan engagement and growing its reach will be at the heart of achieving its strategic objectives of breaking down barriers and challenging perceptions for disabled people.

ParalympicsGB will also use the Salesforce platform to extend the reach of its charitable fundraising to support the delivery of a world-class preparation and Games environment for the team.

As part of the marketing partnership, Salesforce will engage with fans around the world and use data to create hubs and visualizations to help deepen engagement and broaden the reach of the ParalympicsGB team’s athletes and achievements.

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