Salesforce signed a definitive agreement to acquire MapAnything. The company is a pioneer in location-based intelligence software built natively on the Salesforce Platform.
MapAnything integrates map-based visualization, asset tracking and route optimization. This drives efficiency for field sales and service teams and delivers a better customer experience.
MapAnything was born in 2009 as an idea by co-founders John Stewart and Ben Brantly when running Saber Business Solutions, a Salesforce partner. In 2012, the company changed its name to Cloudbilt. In the same year, it released a suite of applications to the AppExchange, one of which was MapAnything.
The traction from the MapAnything product was unprecedented. Therefore, in 2015, the company took its first round of venture funding and renamed the company to reflect its mission.
Extending the power of Sales cloud and Service cloud
Customer experience is rapidly overtaking price as a key differentiator for brands. MapAnything empowers field sales and service employees to show up armed with the right context to effectively address customer needs, consequently allowing them to provide value in every interaction.
With MapAnything, Salesforce will be in a unique position to extend the power of Sales cloud and Service cloud post-closing. It will deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and also deliver customer success.
The addition of MapAnything to Salesforce will help the world’s leading brands accurately plan; how many people they need, where to put them, how to make them as productive as possible, how to track what’s going on in real time and furthermore what they can learn to improve going forward.