How do SAP’s acquisitions of Callidus Cloud, Coresystems, and Gigya as C/4 Hana alter your CRM landscape? SAP Press’ latest book will answer those questions.
What will you learn?
SAP C/4 Hana: An Introduction serves as the perfect overview of the new suite and its five cloud pillars: marketing, commerce, sales, service, and customer data.
Dive into all five and explore functionality for sales automation, customer consent tools, marketing campaign management, and more. Identify which would be beneficial for your business, learn what it takes to integrate them with solutions such as S/4 Hana, and extend them with SAP Cloud Platform Extension Factory.
Whether your focus is B2B or B2C, you’ll find the information you need to make an informed decision on C/4 Hana. See how SAP Commerce Cloud can affect your bottom line. Learn how SAP Sales Cloud handles lead management and subscription billing.
Investigate how SAP Service Cloud incorporates field service processes. Discover the new SAP Customer Data Cloud and how it keeps customers’ data secure. And help your customers get what they need using customer insights from profiles in SAP Marketing Cloud.
In today’s business climate, it’s important to work smarter—and that’s where intelligent technologies such as SAP Leonardo come in. Learn how to use tools like AI and machine learning in addition to C/4 Hana to benefit your customer, and in turn, your organization!
Highlights of SAP C/4 Hana: An Introduction
Other highlights include:
- Reporting and analytics
- SAP Cloud Platform Extension Factory
- Intelligent enterprises and technologies
- Implementation planning
Who is this book for?
Anyone who wants to learn about fourth-generation customer experience will want to give this book a read. Specifically, those tasked with deciding which CRM platform to utilize will find immense value here—if you were confused about C/4 Hana before, you won’t be after reading.
Customers, partners, and consultants will also enjoy this book as it provides the high-level overview necessary to know before diving deeper into the solution. With that in mind, understand this is not a book on the configuration of C/4 Hana. For information on that, SAP Press is in the midst of publishing books on the individual pillars.
Authors Sanjjeev K. Singh, Drew Messinger-Michaels, Sven Feurer, and Thomas Vetter bring decades of experience to this book, ensuring that the concepts they explain are easy to understand. That the author team includes SAP leadership means you’re learning from those directly involved with the solution—and who know best how to explain it.