Over the years, many companies have been attracted to the SAP ecosystem but to date, there has never been a single, all-in-one guide on getting started and succeeding among the vast network of SAP partners.
This book is that guide to the ecosystem and it’s opportunities, challenges and how to successfully manage them. It targets management, alliance teams, sales, business and channel development and combines latest startup methodologies with proven SAP ecosystem best practices.
Included subject matters are: SAP ecosystem overview, SAP partner models, business model design, value proposition design, design thinking, SAP solution alignment and positioning, SAP licensing and indirect-SAP-usage, partnering, go-to-market and strategy development.
On 424 pages and 173 figures, it describes more than 50 SAP partner companies, 25 business models and 22 SAP partnership models. Many cheat sheets and further tools like for example business model canvas and process playbooks help for the implementation.
The authors of this book are a team of experienced SAP ecosystem experts, who collectively have over 50 years of experience working at SAP and 275 years in the SAP ecosystem.
They have also managed to add 46 partner products to the SAP price list, completed 65 SAP software certifications and won more than 1,200 SAP enterprise customers. Co-authors also founded the SAP partner association “IA4SP”, globalized software startups and supported M&As.
Additionally, the guide contains a unique preface by Peter M. Färbinger, Editor-in-Chief of E-3 Magazine.
The book is available at major book stores and online (also as eBook) for example at Amazon.
More information can be found on the publisher’s website by clicking on the link below.